Strategy • Systems • Soul
We Design Growth. Period.
Behavioral growth strategy and AI-enabled systems for founder-led businesses.
About Bad•ass•ipity®:
Bad•ass•ipity® helps founder-led businesses grow with clarity, confidence, and soul. We combine behavioral science, brand strategy, and AI-enabled systems to turn scattered ideas, knowledge, and workflows into practical growth engines. Built for bold small businesses navigating change, we bring structure to complexity—so owners can make smarter decisions, build better systems, and grow with integrity.
Start with a Growth Audit.
Go BADASS NOW!
🧠 The Power behind Bad•ass•ipity®:
Norbert’s strategic marketing journey began over forty years ago in graphic design, where he learned the power of tension—using contrast, restraint, and curiosity to draw people in rather than shout for attention.
He later combined this creative foundation with academic depth in international marketing, general management, philosophy, politics, economics, behavioral economics, HDSI Agentic AI, and Rory Sutherland’s MAD/Masters program.
A two-time founder and CEO of Gro3X, recognized by Inc. as one of the fastest-growing companies in the Mid-Atlantic, Norbert helps small businesses grow with clarity, confidence, and momentum.
A 90-Day Playbook to Build, Scale & Live on Your Terms
BADASS Your Small Business
BADASS Your Small Business helps founders move from overwhelm to clarity, blending real-world experience, behavioral insight, and practical systems to build a business that drives growth and freedom.
BADASS Your Lab!
[FOUNDATION]
[$997 setup fee with 30 day trial and $297 per month after the trial period]
📈 A bold site, GBP mastery, and 24/7 AI chat give your lab a trustworthy digital front door.
INCLUDES
✅ Website (1-3 pages, 1 edit / mo)
✅ GBP management (2 Posts / mo)
✅ Digital Word of Mouth
✅ AI chatbot (≤ 500 msgs)
🎯 Ideal for labs that need a credible web presence, local search visibility, and Google-reviews .
[SURGE]
[$1,997 setup fee with 30 day trial and $497 per month after the trial period]
📈 Bold site, Google dominance, AI chat + voice agent plus monthly BADASS strategy session.
INCLUDES
✅ Website (2-5 pages, 2 edits / mo)
✅ GBP management (4 Posts / mo)
✅ Digital Word of Mouth
✅ AI chatbot (≤ 500 msgs)
✅ AI Voice Assistant (≤ 200 minutes)
✅ Monthly strategy session (60 min.)
🎯 Ideal for labs that need a credible web presence combined with ongoing strategy.
[MASTERY]
[$4,997 setup fee with 30 day trial and $997 per month after the trial period]
📈 Ignite engagement, compound growth, and marketing magic. Kickoff with in-person BADASS, and monthly momentum sessions.
INCLUDES
✅ Website (3-7 pages, up to 4 edits / mo)
✅ GBP management (up to 6 Posts / mo)
✅ Digital Word of Mouth
✅ AI chatbot (≤ 500 msgs)
✅ AI Voice Assistant (≤ 200 minutes)
✅ Monthly online strategy session (60 min.)
✅ In-person BADASS kickoff at your lab.
✅ Capture, nurture, close automations.
🎯 Ideal for owner-led dental labs committed to intentional and sustainable marketing that compounds into long-term growth.
Location. Location. Location.
A sharp website and active GBP make your business stand out when clients search for partners.
Word of Mouth
If Word of Mouth is your edge, Digital Word of Mouth will take your business further!
Word of Mouth
If Word of Mouth is your edge, Digital Word of Mouth will take your lab even further!
Tiny moments. Massive momentum...
Compound Marketing:
GROWTH CHECKUP
[value $300]
📈 In just one call we will pinpoint what's holding your lab back and how to fix it.
INCLUDES
✅ 30-minutes video call.
✅ Review of your current situation, marketing, and appearance.
✅ PDF action plan with 3 key fixes + 3 next steps.
WEBSITE
[value $2,500]
📈 A clean, professional website that builds trust and captures leads.
INCLUDES
✅ Copy and visuals specific to your lab and dentist clients.
✅ Up to three pages.
✅ Mobile-responsive, speed optimized.
✅ Three revision rounds.
STRATEGY SESSION
[value $3,500]
📈 We'll turn your lab's brilliance into a clear, client -winning story.
INCLUDES
✅ Strategic deep-dive into your lab's success-factors and growth opportunities.
✅ 2 x 60-minutes video interviews.
✅ 5-7 page pdf report including actionable insights with a clear path forward.
✅ 1 x 60 minutes video call to review findings and opportunities.
CLICK-TO-CONNECT
CHAT
[value $100/mo]
📈 Connect instantly with clients through live or AI website-chat that reduces calls and captures leads.
INCLUDES
✅ Live or AI-powered replies.
✅ Custom branding.
✅ Optional App, email/SMS handoff.
🎯 Ideal for labs that want to offer easier ways to connect — without tying up their phone.
VIRTUAL
RECEPTIONIST
[value $200/mo]
📈 AI answers missed calls, transcribes messages, and sends leads to your inbox — voicemail on steroids.
INCLUDES
✅ AI answers with a custom greeting.
✅ Handles your FAQs.
✅ Sends transcripts for quick follow-up.
🎯 Ideal for labs too busy to answer every call — but too smart to miss a lead.
LAB GROWTH
COACHING
[value $300]
📈 Monthly strategy calls to prioritize, fix, and grow your lab with confidence.
INCLUDES
✅ 60-minutes video call.
✅ Review of your current situation, marketing, and appearance.
✅ One-page action plan with 3 key fixes + next steps.
DIGITAL WORD
OF MOUTH
[value $400]
📈 Show up on Google, earn more 5-star reviews, and turn your online reputation into your lab’s best referral source.
INCLUDES
✅ 60-minutes video call.
✅ Review of your current situation, marketing, and appearance.
✅ One-page action plan with 3 key fixes + next steps.
AUTOMATION
ENGINE
[value $500]
📈 Automate your brand growth with smart outreach that warms leads, nurtures clients, and keeps reviews coming.
INCLUDES
✅ 60-minutes video call.
✅ Review of your current situation, marketing, and appearance.
✅ One-page action plan with 3 key fixes + next steps.
LabSite
BUILDER
[value $600]
📈 Your done-for-you website. Professional built, hosted, and updated monthly.
INCLUDES
✅ Copy and visuals specific to your lab and dentist clients.
✅ Up to three pages.
✅ Mobile-responsive, speed optimized.
✅ Three revision rounds.
We don’t just do marketing, we deploy a
Growth Marketing System.
FOUNDATION
$297/mo
[value $750/mo]
📌 GET FOUND ONLINE:
✅ One-page website, contact form, domain, and hosting.
✅ Monthly updates & Google Business Profile (GBP) optimization.
✅ Quarterly strategy call.
TRUST & ENGAGE
$597/mo
[value $2,500/mo]
📈 DIGITAL WORD OF MOUTH:
✅ Includes everything from DIGITAL FOUNDATION + more.
✅ Website chatbot & AI voice assistant to ensure missed calls don't mean missed business.
✅ Review management & Google reviews featured on web-site.
✅ SEO enhancements for better search visibility.
✅ Monthly strategy call.
SCALE & GROW
$997/mo
[value $6,500/mo]
🚀 EXPAND & AUTOMATE GROWTH:
✅ Includes everything from TRUST & ENGAGE + more.
✅ Targeted email campaigns for new & past customers.
✅ Automated lead follow-up & nurturing.
✅ Add-ons: Social media ads & direct mail campaigns (extra cost for placement and postage).
✅ Monthly strategy call.
VOICEMAIL ON "STEROIDS"
What if...
you had an assistant who answers your phone calls when you can't answer personally or after business hours?
OUR CLIENTS:
Office: 10955 Winds Crossing Dr #300, Charlotte, NC 28273
Call: 470-470-4304
Email: [email protected]
Site: www.gro3x.com